TY  - BOOK
AU  -  Dibb, Sally,
AU  -  Simkin, Lyndon,
AU  -  Pride, William M.,
AU  -  a Ferrell, O. C.
TI  -  Marketing concepts and strategies
SN  -  9781473760271
U1  -  658.8  23
PY  - 2019///
CY  -  Andover, Hampshire
PB  -  Cengage
KW  -  Marketing
KW  -  Management
KW  -  Business Studies
N1  -  Includes bibliographical references and index
ER  -