TY  - BOOK
AU  -  Jjagwe, Herbert.
TI  -  Brand identity, brand attitude and customer brand relationships amon g mobile telecommunication firms in Uganda
U1  -  658.8343  23
PY  - 2021///
CY  -  Kampala
KW  -  Brand choice
KW  -  Uganda
KW  -  Telecommunication
KW  -  Customer services
KW  -  Consumers' preferences
N1  -  Unpublished thesis (MBA) - Makerere University, 2021;  Includes bibliographical references (p.54-61)
ER  -