Namatende, Erina.

Brand awareness, perceived product quality and consumer purchasing b ehavior : a case of consmetics products in Iganga didtricts / Eri na Namatende. - Kampala, 2019 - x, 49 p. : ill. ; 30 cm.

Unpublished thesis ( MBA ) - Makerere University, 2019.

Includes bibliographical references ( p.38- 42)


Consumer behavior-- Uganda.

658.8342