Entrepreneurship /
Andrew Zacharakis, Babson College, Andrew C. C orbett, Babson College, William D. Bygrave, Babson College.
- 5th edition.
- Hoboken, NJ : Wiley, 2020.
- xx, 466, 1-12 p. : ill. ; 26 cm.
Includes index.
"The fifth edition has been thoroughly updated and enhanced througho ut. We have developed a completely new chapter on business models, inco rporating the Business Model Wheel. Angelo Santinelli, a former venture capitalist, entrepreneur and currently a startup advisor brings his 30 years of new venture experience and wrote the chapter on a new way to consider business models. We replaced half of the older cases. We have added cases on MightyWell, a medical apparel company looking to bring f ashion to patients (Chapter 1), Vedaboo (Chapter 2) and iSlide (Chapter 3) which tracks product development in the sporting goods space, Gravy ty, (Chapters 8 and 9) which shows a business planning process through the lens of artificial intelligence-based firm, Wefunder (Chapter 12) w hich looks at legal issues confronting crowdfunding, Esporte Interativo (Chapter 13) that illustrates a company striving to continue growth in a competitive industry and Inner City Weightlifting (Chapter 14) that highlights a social venture changing the lives of young men prone to ga ng activity"--
9781119563228
2019-038467
New business enterprises. Entrepreneurship. Small business-- Management.