Fu, Haibo.

Corporate reputation, customer attraction strategy and service bundl e usage : a case of startimes digital TV in Uganda / Fu Haibo. - Kampala, 2016. - xi, 52 p.; 30 cm.

Unpublished thesis (MSc. Marketing)- Makerere University, 2016

Includes bibliographical references.


Subscription television-- Customer services-- Uganda.
Customer services-- Uganda.

658.812