Managerial economics : foundations of business analysis and strat egy - Thomas, Christopher R.; Maurice, S. Charles (New York : McGraw-Hill, 2013)
Some preliminaries -- Managers, profits, and markets -- Demand, supp ly, and market equilibrium -- Marginal analysis for optimal decisions - - Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the l ong run -- Production and cost estimation -- Profit maximization in var ious market structures -- Managerial decisions in competitive markets - - Managerial decisions for firms with market power -- Strategic decisio n making in oligopoly markets -- Advanced topics in managerial economic s -- Advanced pricing techniques -- Decisions under risk and uncertaint y -- Chapter16: government regulation of business.
Includes bibliographical references and index.
Keywords: Managerial economics