Marshall, Greg W. <br/><br/>
Marketing management / 
Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College. 
 - Second edition. 
 - New York, NY :   McGraw-Hill Education,   2015 
 - xxvi, 504 pages :   color illustrations ;   28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781259094972 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing-- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8