TY  - BOOK
AU  -  Mullins, John W.
AU  -  Walker, Orville C.
TI  -  Marketing management: a strategic decision-making approach 
SN  -  9780078028793 (pbk.)
U1  -  658.8  23
PY  - 2013///
CY  -  New York
PB  -  McGraw-Hill
KW  -  Marketing
KW  -  Management
N1  -  Includes index
ER  -