Mullins, John W. <br/><br/>
Marketing management :   a strategic decision-making approach / 
John W. Mullins, Orville C. Walker, Jr. 
 - 8th ed. 
 - New York :   McGraw-Hill,   c2013. 
 - xxi, 547 p. :   ill. ;   26 cm. 
<br/><br/>  Includes index. 
<br/><br/><label>ISBN: </label>9780078028793 (pbk.) 0078028795 (pbk.) 
<br/><br/><label>LCCN: </label>2011-049516 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing-- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8