TY  - BOOK
AU  -  O'Guinn, Thomas C.
AU  -  Allen, Chris T.
AU  -  Semenik, Richard J.
TI  -  Advertising and integrated brand promotion
SN  -  9780538473323 (hbk.)
U1  -  659.1 
PY  - 2012///
CY  -  Mason, OH
PB  -  South-Western, Cengage Learning
KW  -  Advertising media planning
KW  -  Branding (Marketing)
KW  -  Advertising
N1  -  Includes bibliographical references and index
ER  -