TY  - BOOK
AU  -  Alon, Ilan.
AU  -  Jaffe, Eugene D.
AU  -  Vianelli, Donata.
TI  -  Global marketing: contemporary theory, practice, and cases 
SN  -  9780071318204
U1  -  658.84  23
PY  - 2013///
CY  -  New York
PB  -  McGraw-Hill/Irwin
KW  -  Export marketing
KW  -  Case studies
N1  -  Includes bibliographical references and indexes
ER  -