TY  - BOOK
AU  -  Perreault, William D.
AU  -  Cannon, Joseph P.,
AU  -  McCarthy, E. Jerome
TI  -  Essentials of marketing: a marketing strategy planning approach 
SN  -  9780077861049 (alk. paper)
U1  -  658.8  23
PY  - 2015///
CY  -  New York
PB  -  McGraw-Hill Education
KW  -  Marketing
N1  -  Includes bibliographical references (pages 645-685) and indexes
ER  -