Perreault, William D. <br/><br/>
Essentials of marketing :   a marketing strategy planning approach / 
William D. Perreault, Jr., Ph.D., University of North Carolina, Jo seph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph .D., Michigan State University. 
 - 14th Edition. 
 - xliii, 717 pages :   color illustrations ;   28 cm 
<br/><br/>Includes bibliographical references (pages 645-685) and indexes. 
<br/><br/><label>ISBN: </label>9780077861049 (alk. paper) 0077861043 (alk. paper) 
<br/><br/><label>LCCN: </label>2013-050518 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8