Kotler, Philip. <br/><br/>
Marketing management :   analysis, planning, and control / 
Phili p Kotler. 
 - 5th ed. 
 - Englewood Cliffs, N.J. :   Prentice-Hall,   c1984. 
 - xxi, 792 p. :   ill. ;   25 cm. 
 - The Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135579279 
<br/><br/><label>LCCN: </label>83-016153 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing-- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8