Fisk, Raymond P. <br/><br/>
Services marketing :   an interactive approach / 
Raymond P. Fisk , Stephen J. Grove , Joby John. 
 - 4th Ed. 
 - Mason, OH :   Cengage,   2013. 
 - xxiii, 261 p.:   ill.;   26 cm. 
<br/><br/><label>ISBN: </label>9781285193908 1285193903 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8