TY  - BOOK
AU  -  Wilmshurst, John.
AU  -  Mackay, Adrian
TI  -  The fundamentals and practice of marketing
SN  -  075065449X
U1  -  658.8 
PY  - 2002///
CY  -  Oxford
PB  -  Butterworth Heinemann
KW  -  Marketing
N1  -  Includes bibliographical references and index
ER  -