TY  - BOOK
AU  -  Palmer, Adrian
TI  -  Introduction to marketing: theory and practice 
SN  -  9780199557448
U1  -  658.8 
PY  - 2009///
CY  -  New York
PB  -  Oxford University Press
KW  -  Marketing
N1  -  Includes bibliographical references (p.) and index
ER  -