Bradley, Nigel <br/><br/>
Marketing research :   tools and techniques / 
Nigel Bradley 
 - 2nd ed 
 - Oxford :   Oxford University Press,   2010 
 - xx, 527 p. :   ill. ;   27 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780199564347 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing research-- Textbooks
<br/><br/><label>Dewey Class. No.: </label>658.83