TY  - BOOK
AU  -  Peter, J. Paul
AU  -  Donnelly, James H.
TI  -  Marketing management: knowledge and skills 
SN  -  9780071221122
U1  -  658.8 
PY  - 2011///
CY  -  New York
PB  -  McGraw-Hill/ Irwin
KW  -  Marketing
KW  -  Management
KW  -  Case studies
N1  -  Includes bibliographical references and index
ER  -