Peter, J. Paul <br/><br/>
Marketing management :   knowledge and skills / 
J. Paul Peter an d James H. Donnelly 
 - 10th ed 
 - New York :   McGraw-Hill/ Irwin,   2011 
 - xviii, 830 p. :   ill. ;   28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071221122 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing-- Management<br/> Marketing-- Management-- Case studies<br/> Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8