TY  - BOOK
AU  -  Peter, J. Paul.
AU  -  Donnelly, James H.
TI  -  Marketing management: knowledge and skills 
SN  -  9780077861056 (alk. paper)
U1  -  658.8  23
PY  - 2013///
CY  -  New York, NY
PB  -  McGraw-Hill Irwin
KW  -  Marketing
KW  -  Management
KW  -  Case studies
N1  -  Includes bibliographical references and index
ER  -