Peter, J. Paul. <br/><br/>
Marketing management :   knowledge and skills / 
J. Paul Peter, J ames H. Donnelly, Jr. 
 - 11th ed. 
 - New York, NY :   McGraw-Hill Irwin,   c2013. 
 - xvii, 796 p. :   ill. (some col.) ;   26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077861056 (alk. paper) 
<br/><br/><label>LCCN: </label>2012-028086 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing-- Management.<br/> Marketing-- Management-- Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8