Anholt, Simon.

Brand new justice : how branding places and products can help the developing world / Simon Anholt. - Rev ed. - Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005. - ix, 173 p. ; 24 cm.

Includes bibliographical references and index.

0750666005 (pbk.)


International economic relations.
Brand name products.
Advertising-- Brand name products.

658.827