TY  - BOOK
AU  -  Zikmund, William G.
AU  -  Babin, Barry J.
TI  -  Essentials of marketing research
SN  -  9781133190646 (pbk.)
U1  -  658.83  23
PY  - 0000/// c20 13
CY  -  Australia,  Mason, OH
PB  -  South-Western Cengage Learning
KW  -  Marketing research
N1  -  Includes access code for access to Qualtrics, a web-based survey too l(http://www.qualtrics.com/cengage);  Includes bibliographical references and index
ER  -