Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund, Barry J. B abin. 
 - 5th ed. 
 - Australia ;   Mason, OH :   South-Western Cengage Learning,   c20 13. 
 - xxiv, 452 p. :   ill. ;   28 cm. 
<br/><br/>  Includes access code for access to Qualtrics, a web-based survey too l(http://www.qualtrics.com/cengage). 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781133190646 (pbk.) 1133190642 (pbk.) 9781133273431 
<br/><br/><label>LCCN: </label>2011-943931 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83