TY  - BOOK
AU  -  Hollifield, C. Ann.
TI  -  Media management: a casebook approach 
SN  -  9781138901025 (pbk.)
U1  -  302.23068  22
PY  - 2016///
CY  -  New York
PB  -  Taylor & Francis
KW  -  Mass media
KW  -  Management
KW  -  Case studies
N1  -  Includes bibliographical references and indexes
ER  -