TY  - BOOK
AU  -  Ouwersloot, Hans
ED  -  Duncan, Tom
TI  -  Integrated marketing communications
SN  -  9780077111205 (pbk.)
U1  -  658.802  23
PY  - 2008///
CY  -  London
PB  -  McGraw Hill
KW  -  Communication in marketing
N1  -  Includes bibliographical references and index
ER  -