TY  - BOOK
AU  -  Hollensen, Svend
TI  -  Marketing planning: a global perspective
SN  -  9780077127138
U1  -  658.84 
PY  - 2010///
CY  -  London
PB  -  McGraw Hill
KW  -  Export marketing
N1  -  Includes bibliographical references and index
ER  -