TY  - BOOK
AU  -  Zeithaml, Valerie A.
AU  -  Bitner, Mary Jo
AU  -  Gremler, Dwayne  D.
TI  -  Services marketing: integrating customer focus across the firm 
SN  -  9781260083521 (pbk.)
U1  -  658.8  23
PY  - 2018///
CY  -  New York
PB  -  McGraw-Hill
KW  -  Services industries
KW  -  Marketing
KW  -  Customer services
N1  -  Includes bibliographical references and index
ER  -