TY  - BOOK
AU  -  Moriarty, Sandra E.
TI  -  Advertising & IMC: principles & practice 
SN  -  9781292262062
U1  -  659.1  22
PY  - 2019///
CY  -  Boston
PB  -  Prentice Hall
KW  -  Advertising
N1  -  Includes bibliographical references  and index
ER  -