TY  - BOOK
AU  -  Rice, Ronald E.
AU  -  Atkin, Charles K.
TI  -  Public communication campaigns
SN  -  9781412987707 (pbk.)
U1  -  659  23
PY  - 2013///]
CY  -  Thousand Oaks, Calif.
PB  -  SAGE Publications
KW  -  Publicity
KW  -  Advertising, Public service
KW  -  Public relations
KW  -  Advocacy advertising
N1  -  Includes bibliographical references and index
ER  -