Public communication campaigns / 
editors, Ronald E. Rice, Charles K. Atkin. 
 - 4th edition. 
 - Thousand Oaks, Calif. :   SAGE Publications,   [2013] 
 - xiii, 376 pages :   illustrations ;   24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781412987707 (pbk.) 1412987709 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Publicity.<br/> Advertising, Public service.<br/> Public relations.<br/> Advocacy advertising.
<br/><br/><label>Dewey Class. No.: </label>659