TY  - BOOK
AU  -  Hawkins, Del I.
AU  -  Mothersbaugh, David L.
TI  -  Consumer behavior: building marketing strategy 
SN  -  9780073530048 (alk. paper)
U1  -  658.8/3420973  23
PY  - 2013///
CY  -  New York
PB  -  McGraw-Hill Irwin
KW  -  Consumer behavior
KW  -  United States
KW  -  Market surveys
KW  -  Case studies
N1  -  LC Copy 1 imperfect:  accompanying CD-ROM wanting;  Includes bibliographical references and index
ER  -