Hawkins, Del I. <br/><br/>
Consumer behavior :   building marketing strategy / 
Del I. Hawki ns, David L. Mothersbaugh. 
 - 12th ed. 
 - New York :   McGraw-Hill Irwin,   c2013. 
 - xxvii, 772 p. :   col. ill. ;   27 cm   1 CD-ROM (4 3/4 in.) 
<br/><br/>  LC Copy 1 imperfect:  accompanying CD-ROM wanting. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073530048 (alk. paper) 0073530042 (alk. paper) 9789814607537 
<br/><br/><label>LCCN: </label>2011-049525 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Consumer behavior-- United States.<br/> Market surveys-- United States.<br/> Consumer behavior-- United States-- Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8/3420973