Fear appeals, subjective norms, customer attitudes purchase intentio ns and sales performance : a case of insurance providers in Uganda - Karamagi, Richard (Kampala : Makerere University, 2014)
Unpublished thesis MSc (Acc & Fin)- Makerere University, 2014
Includes bibliographical references (p.45-51).
Keywords: Insurance -- Rates -- Uganda; Insurance companies -- Uganda