TY - BOOK AU - Kyomuhendo, Brenda TI - Celebrity endorsements and customer loyality: A case of the mobi le internet industry in Uganda U1 - 658.812 23 PY - 2018/// CY - Kampala PB - Makerere University KW - Celebrities KW - Uganda KW - Customer loyality N1 - Unpublished thesis (MSc. Mkt.) - Makerere University, 2018; Includes bibliographical references (p. 34-40) ER -