Kyomuhendo, Brenda Celebrity endorsements and customer loyality : A case of the mobi le internet industry in Uganda / Kyomuhendo Brenda - Kampala : Makerere University, 2018. - xi, 44 p. : ill. ; 31 cm. Unpublished thesis (MSc. Mkt.) - Makerere University, 2018. Includes bibliographical references (p. 34-40). Subjects--Topical Terms: Celebrities-- Uganda. Customer loyality-- Uganda. Dewey Class. No.: 658.812