Kyomuhendo, Brenda

Celebrity endorsements and customer loyality : A case of the mobi le internet industry in Uganda / Kyomuhendo Brenda - Kampala : Makerere University, 2018. - xi, 44 p. : ill. ; 31 cm.

Unpublished thesis (MSc. Mkt.) - Makerere University, 2018.

Includes bibliographical references (p. 34-40).


Celebrities-- Uganda.
Customer loyality-- Uganda.

658.812