TY - BOOK AU - Nahabwe, Innocent TI - Social media and brand performance in Uganda's broadcasting industry U1 - 384.54065 PY - 2018/// CY - Kampala KW - Broadcasting policy KW - Uganda KW - Social media KW - Digital audio broadcasting N1 - Unpublished thesis MSc.(Marketing)- Makerere University, 2018; Includes biblographical references(p.45-47) ER -