Nahabwe, Innocent

Social media and brand performance in Uganda's broadcasting industry / Nahabwe Innocent. - Kampala, 2018. - x, 53 p. ill.(col.) ; 30 cm.

Unpublished thesis MSc.(Marketing)- Makerere University, 2018.

Includes biblographical references(p.45-47).


Broadcasting policy-- Uganda.
Social media-- Uganda.
Digital audio broadcasting-- Uganda.

384.54065