TY  - BOOK
AU  -  Kintu, Munyagwa Ahmed Gamal.
TI  -  Customer relataionship management, innovation capabilities and radio listeners' loyalty: a case of radio broadcasting stations in Kampa la district 
U1  -  658.812  23
PY  - 2018///
CY  -  Kampala
KW  -  Customer relations
KW  -  Management
KW  -  Radio audiences
KW  -  Uganda
N1  -  Unpublished thesis (MBA)- Makerere University, 2018;  Includes bibliographical references (p.39-42)
ER  -