The Frodo franchise the Lord of the ri ngs and modern Hollywood - Thompson, Kristin, 1950-; American Council of Learned Societies (Berkeley : University of California Press, 2007)
I: The film -- Prudent aggression -- Not your father's Tolkien -- Ha ndcrafting a blockbuster -- II: Building the franchise -- Flying billbo ards and FAQs -- Click to view trailer -- Fans on the margins, Pervy Ho bbit Fanciers, and partygoers -- III: Beyond the movie -- Licenses to p rint money -- Interactive middle-earth -- IV: The lasting power of the rings -- Fantasy come true -- Right in your own backyard.
Includes bibliographical references (p. 333-369) and index.
Electronic text and image data.
Keywords: Lord of the Rings films -- History and criticism