Ssekibaala, Derrick Market orientation, innovation, brand awareness and customer loyalty of mobile telecommunication firms in Uganda / by Derrick Ssekibaala . - Kampala, 2018 - xi, 60p. : ill. ; 30 cm. Unplished Thesis (MSC.Marketing)- Makerere University, 2018 Includes bibliographical references (p.48-60). Subjects--Topical Terms: Marketing-- communication-- Uganda Dewey Class. No.: 381.106