TY  - BOOK
AU  -  Mugisa, Richard
TI  -  Brand relationships, brand image and customer retention in the Telec ommunications industry in Uganda
U1  -  658.827  23
PY  - 2018///
CY  -  Kampala
KW  -  Brand name products
KW  -  Uganda
KW  -  Customer relations
KW  -  Management
N1  -  Unpublished thesis(MBA)-Makerere University, 2018;  Includes bibliographical references (p.46-51)
ER  -