Mugisa, Richard <br/><br/>
Brand relationships, brand image and customer retention in the Telec ommunications industry in Uganda / 
Richard Mugisa. 
 - Kampala,   2018 
 - x, 57p. :   ill. ;   30cm. 
<br/><br/>Unpublished thesis(MBA)-Makerere University, 2018 
<br/><br/>Includes bibliographical references (p.46-51). 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Brand name products-- Uganda<br/> Customer relations-- Management-- Uganda
<br/><br/><label>Dewey Class. No.: </label>658.827