TY  - GEN
AU  -  Thompson, Kristin,
ED  -  American Council of Learned Societies.
TI  -  The Frodo franchise: the Lord of the ri ngs and modern Hollywood 
PY  - 2007///
CY  -  Berkeley
PB  -  University of California Press
KW  -  Lord of the Rings films
KW  -  History and criticism
N1  -  Includes bibliographical references (p. 333-369) and index;  I: The film -- Prudent aggression -- Not your father's Tolkien -- Ha ndcrafting a blockbuster -- II: Building the franchise -- Flying billbo ards and FAQs -- Click to view trailer -- Fans on the margins, Pervy Ho bbit Fanciers, and partygoers -- III: Beyond the movie -- Licenses to p rint money -- Interactive middle-earth -- IV: The lasting power of the rings -- Fantasy come true -- Right in your own backyard;  Electronic text and image data;  Ann Arbor, Mich.;  University of Michigan, Michigan Publishing;  2012;  Includes both TIFF files and keyword searchable text;  ([ACLS Humanities E-Book]);  Mode of a ccess: Intranet
UR  -  htt p://hdl.handle.net/2027/heb.08180
ER  -