Thompson, Kristin,   1950- <br/><br/>
The Frodo franchise   the Lord of the ri ngs and modern Hollywood /   [electronic resource] : 
Kristin Thompson. 
 - Berkeley :   University of California Press,   c2007. 
 - xxi, 399 p., [8] p. of plates :   ill. (some col.), maps (some col. ) ;   24 cm. 
 - ACLS Humanities E-Book. .
<br/><br/>Includes bibliographical references (p. 333-369) and index. 
<br/><br/>I: The film -- Prudent aggression -- Not your father's Tolkien -- Ha ndcrafting a blockbuster -- II: Building the franchise -- Flying billbo ards and FAQs -- Click to view trailer -- Fans on the margins, Pervy Ho bbit Fanciers, and partygoers -- III: Beyond the movie -- Licenses to p rint money -- Interactive middle-earth -- IV: The lasting power of the rings -- Fantasy come true -- Right in your own backyard. 
<br/><br/><br/> Electronic text and image data. <br/> Ann Arbor, Mich. : <br/> University of Michigan, Michigan Publishing, <br/> 2012. <br/> Includes both TIFF files and keyword searchable text. <br/> ([ACLS Humanities E-Book]) <br/> Mode of a ccess: Intranet. 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Lord of the Rings films-- History and criticism.