Radio active advertising and consumer activism, 1935-1947 - Newman, Kathy M., 1966-; American Council of Learned Societies (Berkeley : University of California Press, 2004)
Introduction: the dialectic between advertising and activism -- Cult ural critics in the age of radio -- The psychology of radio advertising : audience intellectuals and the resentment of radio commercials -- "Po isons, potions and profits": radio activists and the origins of the con sumer movement -- Consumers on the march: CIO boycotts, active listener s, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boa ke Carter and the CIO boycott of Philco Radio -- Washboard weepers: wom en writers, women listeners, and the debate over soap operas -- "I won' t buy you anything but love, baby": NBC, Donald Montgomery, and the pos twar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
Includes bibliographical references (p. 193-227) and index.
Electronic text and image data.
Keywords: Radio advertising -- United States -- History; Consumer behavior -- United States -- History; Boycotts -- United States -- History; Consumer protection -- United States -- History