Newman, Kathy M.,   1966- <br/><br/>
Radio active   advertising and consumer activism, 1935-1947 /   [electronic resource] : 
Kathy M. Newman. 
 - Berkeley :   University of California Press,   c2004. 
 - xiii, 237 p. :   ill. ;   24 cm. 
 - ACLS Humanities E-Book. .
<br/><br/>Includes bibliographical references (p. 193-227) and index. 
<br/><br/>Introduction: the dialectic between advertising and activism -- Cult ural critics in the age of radio -- The psychology of radio advertising : audience intellectuals and the resentment of radio commercials -- "Po isons, potions and profits": radio activists and the origins of the con sumer movement -- Consumers on the march: CIO boycotts, active listener s, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boa ke Carter and the CIO boycott of Philco Radio -- Washboard weepers: wom en writers, women listeners, and the debate over soap operas -- "I won' t buy you anything but love, baby": NBC, Donald Montgomery, and the pos twar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. 
<br/><br/><br/> Electronic text and image data. <br/> Ann Arbor, Mich. : <br/> University of Michigan, Michigan Publishing, <br/> 2010. <br/> Includes both TIFF files and keyword searchable text. <br/> ([ACLS Humanities E-Book]) <br/> Mode of a ccess: Intranet. 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Radio advertising-- History.-- United States<br/> Consumer behavior-- History.-- United States<br/> Boycotts-- History.-- United States<br/> Consumer protection-- History.-- United States