The television will be revolutionized - Lotz, Amanda D., 1974-; American Council of Learned Societies (New York : New York University Press, 2007)
Understanding television at the beginning of the post-network era -- Television outside the box : the technological revolution of televisio n -- Making television : changes in the practices of creating televisio n -- Revolutionizing distribution : breaking open the network bottlenec k -- Advertising after the network era : the new economics of televisio n -- Recounting the audience : integrating new measurement techniques a nd technologies -- Television storytelling possibilities at the beginni ng of the post-network era : five cases.
Includes bibliographical references (p. 295-301) and index.
Electronic text and image data.
Keywords: Television broadcasting; Television broadcasting -- United States; Television -- Technological innovations; Television broadcasting -- Technological innovations