Nekesa, Ruth. <br/><br/>
Brand equity, brand identity, brand preference and brand performance of Crown Beverages Ltd brands in Mbale  / 
Ruth Nekesa. 
 - Kampala,   2016. 
 - xi, 53 p. ;   30 cm. 
<br/><br/>Unpublished thesis (MBA)- Makerere University, 2016 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Brand Choice.<br/> Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.8343